Discover Moments of Kalmfulness: Our New Virtual Gallery
Discover Moments of Kalmfulness: Our New Virtual Gallery
At Kalms, we understand how overwhelming life can feel sometimes. Recent research we conducted found that nearly half of UK adults (42%) struggle to find moments of calm amidst the chaos of daily life. Even more striking, four in five (79%) of us have experienced anxiety at least once this year, and 43% face financial worries on a weekly basis.[i]
Hearing this, we knew we had to do something. That’s why we’re so excited to introduce the Moments of Kalmfulness virtual gallery – a special online space designed to bring a sense of peace to anyone who visits. This gallery is a celebration of calm through photography, created in collaboration with mental health ambassadors and talented photographers who share our passion for promoting emotional well-being.
Why Photography?
Our research revealed that 52% of people feel calmer and more relaxed after looking at peaceful imagery.i And it’s not just anecdotal – studies have shown that simply viewing pictures of nature can have a calming effect and help reduce stress. This could promote mindfulness.[ii],[iii]
We wanted to harness this power by curating a collection of images that can help transport you to a calmer place, even if only for a moment.
Behind the Lens
We’re thrilled to have worked with some incredible photographers who bring their own unique perspectives to the gallery. Each photographer’s unique perspective contributes to the gallery’s overarching theme of ‘kalmfulness’ – the state of being calm and peaceful – by showcasing the beauty that can be found in small, everyday moments.
The collection includes dramatic scenes of stormy seas, a quiet morning on the River Thames and the sunset at Brighton seafront, formerly named the most kalmful city in the UK.[iv]
What You’ll Find in the Gallery
The Moments of Kalmfulness virtual gallery is full of breathtaking photographs, each carefully selected to evoke a sense of peace and balance. Whether it’s the stillness of a woodland path, the gentle lapping of waves on the shore, or the warmth of a cosy corner at home, these images invite you to pause, breathe, and reconnect with the present moment.
We hope the gallery becomes a sanctuary for you – a place to escape the noise and find a little piece of calm, wherever you are.
Join Us in Celebrating Kalmfulness
We created this gallery not just as a collection of beautiful images but as a tool to help you prioritise your emotional well-being. We know life can feel chaotic, but even small moments of calm can make a big difference.
We’d love for you to explore the gallery and find your favourite moments of kalmfulness. Better yet, share your own with us! Whether it’s a peaceful photograph you’ve taken or a snapshot of a place or person that makes you feel grounded, your moments can inspire others to find their own calm.
Take a moment, step into our virtual gallery, and rediscover your calm. Together, we can bring a little more balance to our busy world.
Visit the Moments of Kalmfulness virtual gallery here.
[i] Moments of Kalmfulness Study. A nationally representative study involving 2,009 UK respondents. Commissioned by Kalms. 2024.
[ii] ' Pitrelli, M. (2020) ‘mental escape’ pictures actually relieve stress. here’s what they look like, CNBC. Available at: https://www.cnbc.com/2020/03/31/mental-vacations-and-travel-photos-relieve-stress.html
[iii] Jo, H., Song, C. and Miyazaki, Y. (2019) Physiological benefits of viewing nature: A systematic review of indoor experiments, International journal of environmental research and public health. Available at: https://pmc.ncbi.nlm.nih.gov/articles/PMC6926748.
[iv] The Kalmfulness Index. A nationally representative study involving 3,726 UK respondents. Commissioned by Kalms. 2023.
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Posted by Emily Garfield
5th December 2024
